social media

Brie Ripley was at one point the social media producer for Seattle NPR station KUOW. She won KCRW’s 2018 #RadioRace for best use of social media.

 

facebook

Facebook is its own sandbox with its own rules – and it’s perpetually changing.


twitter

Stats: 55k + reach, <13.5k audiogram views


Instagram

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audience engagement

 

audiogram

A staff writer with the Nieman Journalism Lab at Harvard was impressed with Ripley’s innovative approach in using Instagram stories to facilitate audience engagement.