FILM

MARKETING

As the sole Digital Media Strategist at Vulcan Productions, the social impact film arm of the Paul G. Allen Family Foundation, I ran organic and paid digital campaigns for over a dozen powerful films and VR experiences tackling global issuesโ€”from ocean conservation to the atrocity of forced labor. I partnered with Human Rights Watch, Conservation International, and the James Beard Foundation. I toured film festivals around the USA. I supported documentary subjects going onstage at the United Nations during World Oceans Week. Though my time ended due to company-wide layoffs in late 2019, it remains one of the most creatively fulfilling roles of my career.

Highlights from My Time at Vulcan Productions

  • Curated visually compelling Instagram strategy that became Vulcanโ€™s best-performing creative channel

  • Won a Shorty Social Good Award for Ghost Fleet, a film I helped take viral across 8 countries

  • Launched and managed digital marketing campaigns for over 10 documentary films and VR experiences

  • Produced social content onsite at the United Nations and Capitol Hill World Ocean Week to support Ghost Fleetโ€™s social impact travel circuit

  • Published a viral video to Facebook as a result of the trip, reaching 1M organic followers across 8 countries

  • Built influencer and partner campaigns from strategy through execution

  • Collaborated cross-departmentally on branding and promotion for impact storytelling

  • Managed over a dozen stakeholder relationships and contracts across media platforms

  • Learned the ins and outs of content rights, contract negotiation, and digital distribution