FILM

MARKETING

As the sole Digital Media Strategist at Vulcan Productions, the social impact film arm of the Paul G. Allen Family Foundation, I ran organic and paid digital campaigns for over a dozen powerful films and VR experiences tackling global issues—from ocean conservation to the attrocity of forced labor. I partnered with Human Rights Watch, Conservation International, and the James Beard Foundation. I toured film festivals around the USA. I supported documentary subjects going onstage at the United Nations during World Oceans Week. Though my time ended due to company-wide layoffs in late 2019, it remains one of the most creatively fulfilling roles of my career.

Highlights from My Time at Vulcan Productions

  • Curated visually compelling Instagram strategy that became Vulcan’s best-performing creative channel

  • Won a Shorty Social Good Award for Ghost Fleet, a film I helped take viral across 8 countries

  • Launched and managed digital marketing campaigns for over 10 documentary films and VR experiences

  • Produced social content onsite at the United Nations and Capitol Hill World Ocean Week to support Ghost Fleet’s social impact travel circuit

  • Published a viral video to Facebook as a result of the trip, reaching 1M organic followers across 8 countries

  • Built influencer and partner campaigns from strategy through execution

  • Collaborated cross-departmentally on branding and promotion for impact storytelling

  • Managed over a dozen stakeholder relationships and contracts across media platforms

  • Learned the ins and outs of content rights, contract negotiation, and digital distribution

Overview of My Work

  • Led social media campaign strategy during award season, winning 3 awards

  • Coordinated with the James Beard Foundation for and advocacy campaign asking, “Do you know where your seafood comes from?

  • Produced social content onsite at the United Nations and Capitol Hill World Ocean Week to support Ghost Fleet’s social impact travel circuit

Overview of My Work

  • Led social media campaign strategy for the 360 Video Premiere

  • Won a Shorty Social Good Award

  • Introduced world leaders and diplomat to the VR experience at the United Nations in NY during Ocean Week and in Washington D.C.

Overview of My Work

  • Developed multiple concepts of “look” and “feel for the social media marketing strategy

  • Led initial social media marketing campaign

  • Supported awards season campaign

Overview of My Work

  • Supported social media marketing strategy

  • Produced short clips of the virtual experience used for marketing assets

Overview of My Work

  • Involved in initial social media strategy design

Overview of My Work

  • Involved in initial social media strategy design

  • Worked with HBO and the Represent Justice for the Master of Light impact campaign to bring the healing practice of art to incarcerated youth nationwide,

Overview of My Work

  • Involved in initial social media strategy design to unite communites of people online who share the qualities of non-verbal autism

Overview of My Work

  • Led marketing strategy for the 10 year anniversary of the Discovery Channel series

  • Co-produced teasers and trailer clips

  • Worked with influencers like actor Aidan Gallagher to create social media promotion

Overview of My Work

Overview of My Work

  • Led social media campaign strategy during award season, winning 3 awards

  • Coordinated with the James Beard Foundation for and advocacy campaign asking, “Do you know where your seafood comes from?

  • Produced social content onsite at the United Nations and Capitol Hill World Ocean Week to support Ghost Fleet’s social impact travel circuit

Overview of My Work

  • Led social media marketing strategy

  • Co-produced clips for a targeted Facebook campaign to unite American veterans in community

Overview of My Work

  • Sold tickets on through a targeted Facebook program for special premieres for 15 theaters across the USA over Memorial Day Weekend

  • Collaborted with HBO on social media marketing for the SVOD premiere

  • Led social media marketing strategy