FILM
MARKETING
As the sole Digital Media Strategist at Vulcan Productions, the social impact film arm of the Paul G. Allen Family Foundation, I ran organic and paid digital campaigns for over a dozen powerful films and VR experiences tackling global issuesโfrom ocean conservation to the atrocity of forced labor. I partnered with Human Rights Watch, Conservation International, and the James Beard Foundation. I toured film festivals around the USA. I supported documentary subjects going onstage at the United Nations during World Oceans Week. Though my time ended due to company-wide layoffs in late 2019, it remains one of the most creatively fulfilling roles of my career.
Highlights from My Time at Vulcan Productions
Curated visually compelling Instagram strategy that became Vulcanโs best-performing creative channel
Won a Shorty Social Good Award for Ghost Fleet, a film I helped take viral across 8 countries
Launched and managed digital marketing campaigns for over 10 documentary films and VR experiences
Produced social content onsite at the United Nations and Capitol Hill World Ocean Week to support Ghost Fleetโs social impact travel circuit
Published a viral video to Facebook as a result of the trip, reaching 1M organic followers across 8 countries
Built influencer and partner campaigns from strategy through execution
Collaborated cross-departmentally on branding and promotion for impact storytelling
Managed over a dozen stakeholder relationships and contracts across media platforms
Learned the ins and outs of content rights, contract negotiation, and digital distribution