Brand marketing
A selection of marketing projects I’ve had the privilege to lead and help bring to life, collaboratively produced and shared across the world wide web.
»Learn more about the film marketing I led for the Allen Family Foundation’s slate of social impact documentaries here
Leads global social and earned media strategy for Executive Director Cindy McCain, ensuring consistent, high-impact messaging across 120+ country offices and all executive channels.
Crafts narratives that elevate WFP’s brand, mission, and partnerships, translating complex humanitarian operations into clear, resonant storytelling for global audiences.
Develops crisis communications frameworks and proactive media strategies around global hunger and donor engagement, protecting institutional reputation and strengthening trust.
Shapes the public image of the world’s largest humanitarian organization through executive thought leadership, data-driven storytelling, and digital campaigns that drive measurable visibility and impact.
Partners with senior leadership and country offices to align messaging across digital, media, and policy spheres, ensuring WFP’s executive voice reflects credibility, empathy, and strategic clarity.
Served as the sole digital strategist during the global rollout of IHME’s COVID-19 model, cited by the White House and global media.
Led social media strategy and execution, driving public understanding of fast-evolving pandemic projections.
Translated complex epidemiological data into clear, accessible content across platforms during a high-stakes public health crisis.
Shaped the public voice of one of the world’s most influential COVID-19 models at the height of the pandemic.
Led creative strategy and content development for Vulcan Productions’ social media channels, growing Instagram and Facebook audiences by 45K followers in six months through cinematic storytelling and data-driven campaigns.
Directed digital advertising and influencer partnerships that amplified documentary and impact campaigns, driving measurable engagement and brand recognition across global audiences.
Sold over 100,000 tickets nationwide through targeted Facebook Business Ads, optimizing creative performance and audience segmentation to maximize ROI.
Oversaw creative agencies and production vendors to deliver cohesive social media assets, trailers, and paid advertising content that aligned with film release timelines.
Managed acquisition and approval of high-visibility ad placements, including multiple paid web and print campaigns in The New York Times and other national outlets.
Supported submission packages and campaign strategy for festival awards, collaborating with film distributors and publicists to strengthen award positioning and visibility.
Led global digital content strategy for a Gen Z-focused campaign spotlighting youth-driven environmental innovation, engaging audiences across 80+ countries.
Recruited and managed creator partnerships with influencers reaching over 1 million combined followers on TikTok and Instagram, driving awareness and submissions from young changemakers worldwide.
Developed a cohesive brand voice and identity system—including tone, visual, and sonic guidelines—tailored to youth engagement and discovery.
Produced campaign toolkits, press copy, and creative briefs that unified internal teams, partners, and media outlets around consistent storytelling and measurable campaign goals.
Served as the digital voice of KUOW, live-tweeting flagship shows and expanding public radio’s reach to younger audiences.
Pioneered use of emerging social tools (e.g. Instagram Stories) to translate broadcast content into mobile-first formats.
Supported production of “Ruby’s Desk Kitchen,” a cross-platform food series with reporter Ruby de Luna, blending news and culture.
Produced original social content with NPR talent, including a video collaboration with Marketplace’s Kai Ryssdal.
Designed and executed the digital marketing strategy for live-streamed events, expanding audience reach and engagement across Facebook Live, YouTube, and embedded web platforms.
Produced and optimized copy for advertising, email campaigns, and social media, promoting previously recorded talks and performances to drive sustained viewership and ticket sales.
Collaborated with producers and technical teams to ensure cohesive messaging, quality streaming, and timely cross-platform promotion.
Helped shape the organization’s online voice, blending accessibility and intellectual curiosity to reflect Town Hall’s mission of civic engagement and cultural exchange.
Conducted comprehensive market research to guide the ethical development of a mental health app for adolescents, ensuring alignment between clinical best practices and digital usability.
Analyzed emerging trends in digital mental health, identifying gaps, risks, and opportunities for innovation and meaningful early intervention.
Provided strategic insights and written recommendations that balanced clinical integrity, data privacy, and user engagement priorities.
Collaborated across research, design, and communications teams to shape ethical frameworks for accessibility, language, and inclusive design for vulnerable youth audiences.
Led go-to-market strategy for the show’s relaunch, with a targeted push on LinkedIn to reach professional audiences.
Directed, produced and edited trailer videos to boost visibility across KUOW’s digital ecosystem and partner platforms.
Drove early momentum by aligning messaging with feminist advocacy communities and workplace equity influencers.
Led digital and social media strategy for Yellowstone Public Radio, developing platform-specific content that expanded regional listenership and online engagement.
Hosted NPR’s All Things Considered for Montana and northern Wyoming, delivering daily live news programming, interviews, and feature stories with editorial precision and warmth.
Reported and produced at least two original enterprise stories per week, covering regional policy, environment, and culture for broadcast and web publication.
Managed and mentored a rotating pool of newsroom interns, training emerging journalists in audio editing, scriptwriting, and digital production workflows.
Collaborated with national NPR and regional affiliates to syndicate stories and ensure editorial consistency across platforms.
Implemented digital storytelling best practices—from headline optimization to multimedia embedding—that increased web readership and listener engagement.
Conducted strategic market research on digital cognitive health tools, emphasizing accessibility, data integrity, and global applicability across diverse populations.
Analyzed competitor positioning and audience engagement trends to inform brand differentiation and growth strategy in the emerging health tech landscape.
Advised senior leadership on executive social media voice and tone, shaping messaging that strengthened Cogstate’s position as a thought leader in brain health and neuroscience innovation.
Developed insight-driven narrative and content frameworks to ensure brand consistency and alignment across web, social, and partner communications channels.
Developed a platform-specific social strategy focused on Instagram storytelling and the host’s high-engagement Facebook page.
Managed editorial calendar, creative direction, and all copywriting for the show’s social presence.
Positioned the podcast as both environmental education and emotional connection to the natural world.
Led social media marketing and audience-growth strategy for Primed, an investigative podcast unpacking the business, culture, and influence of Amazon.
Developed platform-specific storytelling for Twitter, Instagram, and LinkedIn, increasing follower engagement and listener conversion through short-form video, audiograms, and visual quote cards.
Built and executed launch campaigns for each new episode, coordinating with producers, journalists, and design teams to deliver cohesive, on-brand messaging.
Analyzed performance metrics and audience behavior to refine content cadence, boost retention, and drive cross-promotion with partner news outlets.